Engagement · 06 / 06
Research
Before the film, before the brand, before the strategy — there is the question of whether the right question is being asked. Cultural research, field documentation, market observation, community immersion. The kind of groundwork that makes everything built on top of it actually stand.
Particularly useful for organizations entering communities they did not grow up in, brands trying to understand a market they are looking at from the outside, or any project where the brief feels slightly off and nobody can say why.
Not sure what you're actually solving for? Start here.
Book a session